If you iron, curl or style your air on a daily basis like I do, you'd certainly want the best if not the most decent in the market for your lovely locks. The ordinary tools just don't cut it-- they will strip your hair dry of its minerals (not that everyday styling won't already to begin with) and wear your hair down badly.
I used to buy drugstore brands thinking that more powerful heat meant better tool....wrong!
The higher temperatures don't make much of a difference, unless you want smoldering smelling locks. They will burn your hair dry and make it smell as if you just had your hair lit on fire. (In case you haven't caught on, that's a no no).
Enter, Flat Iron Experts
Have you ever stopped at a Corioliss Kiosk or gone to London Drugs to buy a CHI Flat iron? They cost a fortune! Going to an online retailer with no store-front overhead allows you to get the best deal, since they don't have to mark up their products too much. It also probably doesn't hurt them either that they get their products wholesale and would in turn, sell at the best price possible.
Think about it, great tools for great results. It seems like a crazy price to pay for styling tools, but it's like a great chef wanting the best kitchen knives to cut with, or a handyman wanting the best tools to construct with.
In conclusion, I think that Flat Iron Experts = Yay! (mos def)
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